Tuesday 23 September 2014

Trevor Millum - female gaze facial expressions


Trevor Millum (1975) identified male facial expressions:

  1. Carefree: nymph-like, active, healthy, gay, vibrant, outdoor guy, often smiling or grinning
  2. Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown, hair often short
  3. Seductive: similar to the cool/level look (indifferent, self-sufficient, aloof, confident, lips slightly parted, usually looking the reader in the eye), eyes shaded, confident, self-sufficient, may include a slight smile
  4. Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to archness
  5. Catalogue: neutral look, artificial, waxlike, eyes open wide, smile, look remains vacant, personality removed

Marjorie Ferguson - male gaze facial expressions


Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines: 

  1. Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
  2. Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
  3. Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
  4. Romantic or Sexual: a fourth and more general classification devised to include  male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’. 

Camera shots/angles


Camera shots/angles


This camera shot sets the scene of the TV programme by zooming in close on an object which relates to the problem which people may face later on in the programme. By zooming into one of the items involve we are able to picture different possibilities which may happen throughout the programme


This is another zoom in shot but this time of the characters face, showing a close up of their emotion which is another way to set the scene. His sense of fear in the emotion in which he is showing lets the person who is viewing the show; know that something bad will probably happen later on in the show.


This is an over the shoulder shot which enables the viewer to act if the character who is speaking is speaking directly to them (as the other character) this means that more viewers are engaged with the programme and get a sense of realness.


This is another zoom shot where we are able to see the characters emotions and understand how they feel in the circumstances they are in, this is because the shot only captures the shot from the shoulders upwards to show us the detail of the characters emotion, we are able to directly focus on it and get a grasp of how they are feeling.


This is a low angle shot, however, has not focused on a person, but a scene in the TV programme. This highlights the danger of the scene as we feel inferior to the event. We can see that this is supposed to be the case as the house is on fire.

Friday 12 September 2014

Common Stereotypes

REPRESENTATIONS – COMMON STEREOTYPES

Moving Image Glossary

Representation in the media


Representation – aspects of ‘reality’ such as people, places, objects, events, cultural identities and other concepts, can also be found through the use of speech and writing.

It’s not just about the conception of who/what a person is, but the way in which others judge them because of demographic factors.

Representation in the media is used to distribute and make products look better to their audience however does not represent what we see in reality.


Every media form is a representation of someone’s idea of existence, changing into signs and symbols, which can be read by the public/audience.

Film Production Roles/ Areas

Film Production Roles/Areas

Writer

  • Known as the “screenwriter”.
  • creates screen play for the producer, director and cast.
  • Screenplay is used for people to be able to see what the film will look like.

Producer

  • Has control over the film and what happens in it and makes sure that the final outcome of the film is suitable for viewers.
  • They need to decide the locations in which the film is being produced.
  • They need to make sure that the film is created on time and distributed properly.

Casting Director

  • Decides who will have roles in the film, to do this they must know what actors will suit the parts.

Director

  • Turn the script into images and sound for the film. They are often used for the commercials which will be used to advertised.

Film Finance

  • They conclude the value of the film before pre-production.

Editor

  • Create and edit the film so that it is suitable for distribution.

Production Designer

  • Manages the visual aspect of the film.

Marketing Manager

  • Promotes the product so that viewers are enticed into watching the final distribution of the film.

Exhibition


  • Promoting the film before it is actually released, for example a film festival or a film premiere. 
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