Tuesday, 30 September 2014
Monday, 29 September 2014
Tuesday, 23 September 2014
Trevor Millum - female gaze facial expressions
Trevor Millum (1975) identified male facial expressions:
- Carefree: nymph-like, active, healthy, gay, vibrant, outdoor guy, often smiling or grinning
- Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown, hair often short
- Seductive: similar to the cool/level look (indifferent, self-sufficient, aloof, confident, lips slightly parted, usually looking the reader in the eye), eyes shaded, confident, self-sufficient, may include a slight smile
- Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to archness
- Catalogue: neutral look, artificial, waxlike, eyes open wide, smile, look remains vacant, personality removed
Marjorie Ferguson - male gaze facial expressions
Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines:
- Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
- Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
- Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
- Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.
Camera shots/angles
Camera shots/angles
This camera shot sets the scene of the TV programme by zooming in close on an object which
relates to the problem which people may face later on in the programme. By
zooming into one of the items involve we are able to picture different
possibilities which may happen throughout the programme
This is another zoom in shot but this time of the
characters face, showing a close up of their emotion which is another way to
set the scene. His sense of fear in the emotion in which he is showing lets the
person who is viewing the show; know that something bad will probably happen
later on in the show.
This is an over the shoulder shot which enables
the viewer to act if the character who is speaking is speaking directly to them
(as the other character) this means that more viewers are engaged with the
programme and get a sense of realness.
This is another zoom shot where we are able to see the
characters emotions and understand how they feel in the circumstances they are
in, this is because the shot only captures the shot from the shoulders upwards
to show us the detail of the characters emotion, we are able to directly focus
on it and get a grasp of how they are feeling.
This is a low angle shot, however, has not
focused on a person, but a scene in the TV programme. This highlights the
danger of the scene as we feel inferior to the event. We can see that this is
supposed to be the case as the house is on fire.
Monday, 22 September 2014
Friday, 12 September 2014
Representation in the media
Representation – aspects of ‘reality’ such as people, places, objects,
events, cultural identities and other concepts, can also be found through the
use of speech and writing.
It’s not just about the conception of who/what a person is, but the way
in which others judge them because of demographic factors.
Representation in the media is used to distribute and make products
look better to their audience however does not represent what we see in reality.
Every media form is a representation of someone’s idea of existence,
changing into signs and symbols, which can be read by the public/audience.
Film Production Roles/ Areas
Film Production Roles/Areas
Writer
- Known as the “screenwriter”.
- creates screen play for the producer, director and cast.
- Screenplay is used for people to be able to see what the film will look like.
Producer
- Has control over the film and what happens in it and makes sure that the final outcome of the film is suitable for viewers.
- They need to decide the locations in which the film is being produced.
- They need to make sure that the film is created on time and distributed properly.
Casting Director
- Decides who will have roles in the film, to do this they must know what actors will suit the parts.
Director
- Turn the script into images and sound for the film. They are often used for the commercials which will be used to advertised.
Film Finance
- They conclude the value of the film before pre-production.
Editor
- Create and edit the film so that it is suitable for distribution.
Production Designer
- Manages the visual aspect of the film.
Marketing Manager
- Promotes the product so that viewers are enticed into watching the final distribution of the film.
Exhibition
- Promoting the film before it is actually released, for example a film festival or a film premiere.
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